REDUCE-REUSE-RECYCLE / EXHIBITION / VENICE BIENNALE /
2012
Muck Petzet, architect and general commissioner of Germany´s contribution to the Architectural Biennale in Venice, has assigned us/KGID to be in charge of the exhibition design of the German Pavilion. Entitled REDUCE/REUSE/RECYCLE, the show points to the hierarchical logic of waste management and how the same value system may be addressed to the restructuring of building stock.

The exhibition features sixteen projects exemplifying strategies which recognize the less-appreciated buildings and housing estates of postwar Germany as an important cultural, social and architectural resource.

Muck Petzet: “The quality of the projects shown here lies in the intelligence of their strategies and not of their interventions. In the long run, the ability to study and identify with the existing inventory counts more than confronting it with something new.”

The scenography of the exhibition reflects these ideas by keeping the design to an absolute minimum. Each project is represented by a single large wallpaper image (photographed especially by Erica Overmeer) while a "parcours" of platforms, so-called Passarelle, link the rooms and serve as makeshift seating. Passarelle are those temporary structures typically used in Venice during Aqua Alta (high tide) to provide dry walkways for pedestrians. We are using the elements on loan from the Venice municipality for the duration of the exhibition.

Watch: © BauNetz
http://vimeo.com/48354291

Project assistant: Olivia Herms (KGID)
General commissioner: Muck Petzet (mp-a)
Photography: Erica Overmeer
Typography: Thomas Mayfried and Swantje Grundler

The project is supported by:
The Federal Ministry of Transport, Building and Urban Development (BMVBS)

The exhibition catalogue is edited by Muck Petzet and Florian Heilmeyer and published by Hatje Cantz
ISBN 978-3-7757-3424-0