The briefing I got from RADO was straight forward: to redesign their most iconic watch, the Ceramica. The redesign of a classic is always challenging. As a designer you take on a clear responsibility not to spoil the legacy of the original. The design process forces you to decide of how close to stay with the original, and how far to depart from it? The original Ceramica still looks pretty amazing today. It is absolutely iconic and pure and that clearly inspired my new design - not only in a formal sense, but also in terms of its uncompromising attitude. I chose to approach the project from a very subjective point of view. I asked myself what would change the original Ceramica into a watch that I would wear today?

Rado are absolute experts in their field. They are part of the watch industry which is a very specialised industry. What’s so nice about working with companies like that is that they know everything about what they do. They're extremely focused and professional. I find great pleasure in that. In the particular case with Rado, there is the high-tech ceramic technology. They’ve developed that technology for watch making and therefore have a long history working with it. Most of the Rado watches are made in high-tech ceramic, not metal. The ceramic is injection moulded under very high pressure, which creates an extremely dense, hard end result. High-tech ceramic watches are extremely tough – harder than metal. The material is lighter than stainless steel, it has a much more pleasant temperature when you wear it and it is scratch resistant.

The NEW CERAMICA is available in two different sizes, mirror polished or treated satin matt.
Some models are automatic, others have quartz movements.

Project assistant: Sami Ayadi (KGID)
Producer: Rado