Serpentine Gallery, London
26.November 2009 - 07.February 2010

Like contemporary art, design both shapes and reflects our constantly changing society. Good design understands human behaviour, offers pragmatic solutions to problems and enhances our everyday experience.
Curating the Serpentine Gallery´s first design related exhibition DESIGN REAL my concept focuses on 'real' items, industrially made products that have a significance in everyday life.

Apart from showing the physical objects DESIGN REAL features an information space which expands on themes developed in the exhibition allowing visitors to investigate the origins and applications of the products on view. A dedicated internet site, designed by Alex Rich and Jürg Lehni, is the exhibition´s central resource and integral to its concept.

A catalogue (designed by Alex Rich) is published on the occasion of the exhibition DESIGN REAL by Serpentine Gallery and Koenig Books Ltd. featuring essays by Emily King and Jonathan Olivares.
Koenig Books, London
ISBN 978-3-86560-746-1

Kathryn Rattee (curator, Serpentine Gallery)
Alex Rich and Jürg Lehni (graphic concept, catalogue & website)
Friederike Daumiller (KGID)