CAPSULE COLLECTION / FASHION / HUGO BOSS /
2019
Fashion brand Hugo Boss invited me to design a CAPSULE COLLECTION for their Fall/Winter 2019 season. The project was not about designing completely new clothes, but about making certain adaptations to existing typologies such as the men’s jacket. I focused on finding a balance between function and elegance. I wanted to design garments that were beautiful, but also comfortable to use. In the end the work was as much about construction and the choice of materials, as putting the right size pocket in the right place.
The collection included a men’s jacket and rain coat plus a set of T-shirts with prints inspired by the cities of Milan, New York and Shanghai. The illustrations on the T-shirts are based on my own cartoon creation “Dirty Old”.

Project assistant: Friederike Daumiller (freelance)
Project client: HUGO BOSS