BEACH MEASURE / TOWEL / MOEVE /
2000
So many projects in the 90s were done like this: a producer asking a creative consultancy to invite a group of international designers to give their signature to an already existing product. In this case the producer was Moeve, the consultancy Vogt & Weizenegger. The product in question was a large beach towel which had only one constraint: its measurement. Simple questions often ask for simple answers.

Commissioned by: Vogt & Weizenegger